I watched the new Megalopolis Trailer, from the Iconic Francis Ford Coppola
Reverse marketing psychology at work!
I am both intrigued and impressed by Francis Ford Coppola’s bold approach to marketing his long-awaited science-fiction drama. Transforming early negative reviews into a unique selling point is a daring move that speaks to Coppola's confidence in his work and his understanding of the changing landscape of film marketing. This project, which has been in development for decades and has clearly been a passion of his since the time of Apocalypse Now, carries immense personal and artistic significance.
Coppola's decision to sell part of his winery business to finance the film further underscores his commitment to realizing this vision. It’s a testament to his relentless dedication to the craft of filmmaking and his belief in this story. In an industry where safe bets and formulaic approaches often dominate, Coppola’s willingness to embrace risk and innovate—even in the face of adversity—reinforces his status as a visionary director. This project is not just another film; it’s a culmination of decades of creativity and perseverance. I am excited to see how this unconventional marketing strategy pays off and how the film will ultimately be received by audiences.
Megalopolis is a Roman Epic fable set in an imagined Modern America. The City of New Rome must change, causing conflict between Cesar Catilina, a genius artist who seeks to leap into a utopian, idealistic future, and his opposition, Mayor Franklyn Cicero, who remains committed to a regressive status quo, perpetuating greed, special interests, and partisan warfare.
Torn between them is socialite Julia Cicero, the mayor’s daughter, whose love for Cesar has divided her loyalties, forcing her to discover what she truly believes humanity deserves.
Megalopolis stars Adam Driver, Giancarlo Esposito, Nathalie Emmanuel, Aubrey Plaza, Shia LaBeouf, Jon Voight, Laurence Fishburne, Talia Shire, Jason Schwartzman, Kathryn Hunter, Grace VanderWaal, Chloe Fineman, James Remar, D.B. Sweeney, and Dustin Hoffman.
Despite its premiere at the 2024 Cannes Film Festival sparking strongly divided reactions, with reviews more polarizing than many of Coppola’s previous works, Megalopolis continues to push forward.
Megalopolis is in theaters on September 27.